Unilever India in 2004 - In Search of a Growth Strategy
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA043 |
Flectronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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1885 - 2004 |
| Organization |
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Unilever,
Hindustan Lever Limited (HLL) |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Packaged Goods |
Abstract:
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Unilever's Indian subsidiary, Hindustan Lever Limited (HLL), is the country's
largest fast moving consumer goods (FMCG) company. Since the early 2000s, HLL
has been finding growth difficult to come by. In the wake of these problems, HLL
has announced a major management and operational restructuring exercise. The
question uppermost in the minds of analysts is whether this restructuring will
help HLL turn things around in its favour and it can return to the heady days of
the mid-1990s, when double digit growth had come so easily.
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Contents:
Keywords:
Unilever, Hindustan Lever Limited (HLL), Fast moving consumer goods, Banga, Organisational restructuring, Project millennium, Keki Dadiseth, Home and personal care, Packaged goods, Power branding strategy, Growth strategy of HLL, Management structure, Business segments of HLL, MK Sharma
Unilever India in 2004 - In Search of a Growth Strategy
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